Pharma strives to aid companion diagnostics

Anne Ford

May 2015—M. Elizabeth H. Hammond, MD, is no mind reader. But approach her at a conference or meeting, and she has a pretty good idea what you’re going to ask her.

“I was the chair for the 2007 and 2013 ASCO-CAP HER2 guideline, and since that time, the most common question I get from individuals is, ‘How do you know the guideline is making any difference?’” says Dr. Hammond, who is a professor of pathology and adjunct professor of internal medicine at the University of Utah School of Medicine and a consulting pathologist, Intermountain Healthcare.

An excellent question. After all, you can simplify fixation time for HER2 specimens, define bright-field ISH as a valid test platform for assessing HER2 amplification, and provide other clear recommendations, but you can’t make any of those things happen just by announcing that they should.

“We do have some strategies to try to assess the guideline’s impact, but I really have had no way of knowing what the impact was on an individual practice level,” Dr. Hammond says. “More laboratories are now being accredited, more laboratories are doing proficiency testing, but those are pretty general statements about whether the guideline is being implemented, and that doesn’t tell me what the problems are.”

Then she learned about an initiative from Genentech, the manufacturer of trastuzumab. The company, she discovered, had begun collaborating with pathology practices nationwide—both academic medical centers and community hospitals—in an attempt to learn which elements of the HER2 guideline were causing confusion, noncompliance, or both.

“When I heard what Genentech was doing and how many problems they were uncovering and how hard they tried to help practices solve those problems, I became very excited,” she says. “Collaborations with pharmaceutical companies in this way is something that’s very desirable, because these people represent boots on the ground. They can actually find out what’s going on in a way that we in CAP can never do.”

Finding out what’s going on and, where needed, making it better. That’s the stated aim of several recent initiatives from Genentech and Pfizer, all focused on helping pathologists and oncologists optimally use companion diagnostics—namely, trastuzumab-HER2 and crizotinib-ALK—for the best management of patients. In the view of Dr. Hammond and others, this kind of collaboration is invaluable in its potential to improve guideline adherence, testing, and patient care.

In Dr. Hammond’s opinion, one of Genentech’s most helpful steps in this regard has been the creation and distribution of one-page documents that succinctly describe the elements of the HER2 guideline.

“Pathologists are very busy, and when they see a publication in Archives of Pathology & Laboratory Medicine, that may or may not help them understand exactly what they need to do,” she says. “The places where Genentech field representatives have been helpful is in clarifying the requirements for how samples should be handled prior to fixation”—for example, bisecting a large tumor to ensure that formalin can begin to penetrate its center—“how long samples should be fixed, and how pathologists should go about interpreting the information and communicating that back to clinicians.” Among other educational tools Genentech has employed are an animated video on the HER2 testing process (available at www.her2testing.com) and a speaker series that includes time for questions and answers.

More specifically, Dr. Hammond reports that her Genentech contacts have been helpful in identifying and remedying the issue of getting surgical suites to record the time of sample removal and gross rooms to record the time of sample receipt. “The way to get that to happen is to talk to the leadership of those rooms, explain why this is so important, and come up with some simple ways they can help,” she says.

For example? “At Intermountain Healthcare, we started putting a red stamp on requisitions. It was very obvious, so people could see that they needed to fill it out, and then we had one of the PAs in the gross room actually follow up if it was not filled out. It took only a few weeks of that intervention before it became a standard, routine process, but it wouldn’t have worked if we hadn’t first gone to the manager of the surgery suite and explain why this was so important.

“That’s one of the things that these Genentech representatives do. When they go into a practice and they find there’s a specific problem, they try to meet with the person who might have some power over the area.”

Sounds simple—even self-explanatory. But in Dr. Hammond’s view, the value of these interventions lies not only in the fact of their doing, but in the fact that Genentech is relieving pathologists of the burden of doing them. “Pathologists are busy with their daily work, so if a person comes in from a pharmaceutical company and talks to these individuals, that adds value for the pathologists directly, because they don’t have to do it themselves,” she says. “They can have someone else go and educate the people required, show them the guideline document, explain the need to do whatever needs doing. It dramatically improves situations, and it improves them quickly, and the pathologists themselves do not have to be involved.”

To those who might find themselves wondering just why a company would go to such lengths, Dr. Hammond has this to say: “I found that the people working for Genentech were not incentivized to sell anything or to do anything other than examine the compliance of the pathologists with the guideline standards and help them solve problems related to that, which seems like a wonderful win-win for both us and them.”

As for where Genentech’s “win” comes in, she adds, “In order for the drug to be effective, the test has to be accurate, so just like pathologists want the test to be accurate, and clinicians and patients want the test to be accurate, the company wants it to be accurate. Otherwise, the drug appears to be ineffective. This is a situation where professionals and industry and professional organizations are lined up with the same goal, so it makes sense for us all to cooperate to get to that result.”
Dr. Hammond hopes that in the future “collaboration will be even more clearly defined, so that we on the CAP guideline panel get feedback about what these manufacturers are finding. That would help us even more, because we would be able to see where we need to direct our efforts to improve compliance.”

Pfizer, too, has been rolling out efforts to improve compliance with an important guideline—in this case, the EGFR and ALK guideline developed by the CAP, the International Association for the Study of Lung Cancer, and the Association for Molecular Pathology. Shortly after the guideline was published in 2013, the company, which manufactures crizotinib, a drug that treats ALK-positive metastatic non-small cell lung cancer, introduced the DETECT (Diagnostic Evolution: Evaluating Clinical Testing in Non-Small Cell Lung Cancer) program.

Marc Chioda, PharmD, Pfizer’s medical director of medical affairs for oncology, explains that the nationwide program entailed nearly 100 presentations made to more than 1,000 participants, of whom 174 were pathologists, between June and December 2013. “Some of the topics that came up during the discussion portion included concerns regarding implementation of guidelines, concerns regarding cost or reimbursement, and concerns regarding sample size or quality of the tissue available for testing,” he recalls.

At least one pathologist would like to see more programs like DETECT. “That’s the type of education we need to think about on a much, much larger scale than we have been doing over the past couple of years,” says Pranil Chandra, DO, medical director of molecular pathology services at PathGroup, Nashville, Tenn. “I’m involved in numerous regional presentations to pathologists, oncologists, and other caregivers speaking about the utility of molecular testing. And I think that’s great, but it needs to be done on a larger scale. I’m on the CAP Personalized Health Care Committee, and one of our goals this year is to expand the tools and resources to educate community- and noncommunity-based pathologists on the value of molecular testing.”

After the conclusion of the DETECT program, Pfizer shifted its focus to implementation by partnering with the Association of Community Cancer Centers on a separate initiative called Learning Labs, which sought to improve molecular testing in lung cancer at the system level at eight ACCC member institutions.

“We got multidisciplinary teams together from these eight institutions,” Dr. Chioda explains. “That included pathologists, medical oncologists, and tissue acquirers. And we had them look at their non-small cell lung cancer patients over a given period, and we measured what proportion of them were tested for EGFR and ALK. They discussed their current testing practice, and that was followed by a presentation of what the guidelines said. Then it was up to the institutions to identify opportunities for improvement so together the multidisciplinary teams could implement these guideline recommendations.” They’re now in the follow-up phase, he says. “So after the institutions incorporate the changes they identified, we’ll measure testing rates again.”

One commonly identified challenge: a lack of what Dr. Chioda calls “pathology-driven reflex molecular testing.” Among the relevant action items identified were developing and implementing reflex molecular testing pathways, updating processes and policies to include simultaneous testing for EGFR and ALK, documenting why EGFR and ALK were not tested, and creating a process to monitor testing.

“Pathology-driven reflex testing, that’s a well-established practice in breast cancer for HER2 status, and reflex testing might also ensure an accurate and timely diagnosis for appropriate patients with non-small cell lung cancer,” he says.

The other commonly identified areas for improvement were as follows: biopsy samples insufficient for molecular testing; molecular tests not ordered for eligible patients; clinicians not capturing and documenting key quality measures for reporting; lack of standardized reporting formats for molecular test results; difficulty using the cancer registry to measure molecular testing quality; lack of an established pathway when evaluating a suspicious lung mass; and delays when ordering molecular tests for patients due to the CMS 14-day rule. A full description of the Learning Labs project appeared recently in Oncology Issues (Kim J. 2015;01:28–32).

Dr. Chioda himself says that one of the biggest opportunities for improvement in this area is “empowering pathologists to recognize the importance of this test.”

“So if it’s not ordered immediately by a medical oncologist, they [pathologists] can serve as a prompt and say, ‘Hey, we see adenocarcinoma; it’s metastatic. Guidelines recommend testing the patient for EGFR and ALK,’” he says.

Though the Learning Labs program involved community cancer centers, Dr. Chioda says Pfizer has also partnered with academic institutions through initiatives such as webcasts. “Academics, they’re very aware of the importance of biomarker testing, and partnering with them really helps get the word out,” he says.

In addition, Pfizer is working with commercial laboratories to gather data on EGFR and ALK testing. “We were looking to better understand what was going on in daily practice. Were the tests being ordered? When were they being ordered? And then age distributions, phenotyping, etc.,” says Julie Ramage, Pfizer Oncology’s national account director for diagnostics. “We have to have a substantial amount of numbers to get real insights for statistics, because we’re talking about a small patient population. When we get the data, we put it in graphical form and look at what’s happening, and then I sit down with the medical directors and oftentimes other stakeholders to look at it. So here’s an opportunity to provide value back to pathologists.”

Kenneth Bloom, MD, has participated in one such data-gathering project with Pfizer. But, he says, it’s not the first time he’s been involved with a project of this type, nor is Pfizer the first manufacturer with which he’s worked in this regard. “This whole concept started with Genentech a long time ago, around 2006,” says Dr. Bloom, who is chief medical officer, In Vitro Diagnostics, GE Healthcare, Life Sciences.

At that time, he recalls, “we had recognized that the positivity rate for HER2 varied among some of our clients. It couldn’t be something that was occurring in our lab, because we were doing everything the same way. When we looked by area of the country, there were simply some regions that had HER2 positivity rates that were less than average.”
After breaking down the rates by client, Dr. Bloom and his team recognized, he says, “that the positivity rate was not uniform. There were some clients who were actually dragging the rate down.” Clarient (a GE Healthcare company) then teamed up with Genentech, which created educational programs for those areas with lower-than-average HER2 positivity rates.

“Genentech established these pathology liaisons,” Dr. Bloom recalls, “and they targeted those areas, and they had hired pathology liaisons who would talk to the pathology department about Herceptin and the importance of HER2 testing. They would go over the CAP-ASCO guidelines and ensure they were following them. We identified things for them—like reminding pathologists they needed to maintain the fluids in their tissue processors, reiterate how to select the optimal block to test. And you know, after that, the positivity rates in those depressed areas moved statistically back to the average. It was clear that just raising awareness of the standards solved most of the problem. So that was interesting.”

So interesting, in fact, that Clarient began commercializing its data. “We look for patterns that we can find in our testing results—differences among laboratories, among populations, between males and females, between young patients and older patients, between whatever variables we can get our hands on—and we’ve been commercializing that to pharma,” Dr. Bloom says. “It started out with Genentech as our first customer with HER2, but we now commercialize EGFR, BRAF, and other data with Genentech.”

More recently, Pfizer has partnered with Clarient, analyzing EGFR and ALK data by age, inconclusive rates, turnaround time from date of biopsy to time of order, and mutation positivity rates. “We are looking for what will help the community most,” Pfizer’s Ramage says.